Amadeus UK Shows Strong Growth

Amadeus UK
has reported that it has enjoyed it’s best first
quarter for new sales by signing 13 new clients including, Sackville Travel,
Explore Worldwide and Classic Collection Holidays - equalling more than
one-million segments for Amadeus on an annual basis.  Part of Amadeus’
recent success can be attributed to new synergies resulting from
partnerships with leading software suppliers such as Travelink. These new
client wins have helped Amadeus maintain its position as the fastest growing
GDS in the UK.

Mike Khan, managing director, Sackville Travel said, “I understand that some
travel agents are reluctant to change GDS, but the benefits Amadeus offers
in terms of agent productivity tools, pro-active customer support and the
fact that they have such a strong partnership with many of the world’s
leading airlines is too compelling to ignore.  In the current environment
you have to make the most of any advantage you can create and Amadeus has
partnered with us to develop solutions that not only increase our
productivity internally, they help us give our clients a better experience
of working with us.”

Amadeus UK’s value pricing proposition and measured approach to the pricing
issue has also been well received during the first quarter.  More than 85
percent of Amadeus UK clients have already chosen to opt-in to the new
British Airways pricing plan for European and domestic flights in selected
classes. This gives agents access to British Airways’ lowest fares and also
enables travel agents opting into the scheme the added benefit of receiving
a credit for each car, hotel or cruise booking made on Amadeus.

Peter Cacioppo, Director of Sales for Amadeus UK, added “Feedback from both
our new and existing customers shows that our partnership approach to
working with our clients as well as the emphasis that we continue to place
on product development and local support are key factors in our clients’
decisions to move to and stay with Amadeus. Customers have also applauded
the measured approach we have taken to the recent pricing issue within the
UK.  We are extremely pleased with the take-up of our opt-in BA low fares
access scheme, which includes the new productivity programme, and are glad
that we took the time to find a long-term sustainable solution that works
for all the parties involved.”
——-