SN Brussels Airlines Selects Shepherd Systems’ Claritytm

15th Apr 2004

Shepherd Systems, Inc. and SN Brussels Airlines today announced an agreement that provides SN Brussels with access to Shepherd’s ClarityTM, a Marketing Intelligence System utilizing MIDT (Market Information Data Transfer) data which provides regional or small airline carriers with concise, strategic and cost-effective market intelligence. MIDT booking data is a comprehensive, timely and competitive data source for airlines, which helps them better understand market dynamics and assists with critical network and sales planning decisions.Ê


Clarity minimizes expenses for regional airlines, who have more limited market information requirements than those of major carriers, by providing a more cost effective method to access essential MIDT data.Ê Shepherd has further enhanced the offering by streamlining MIDT data from the major Global Distribution Systems.Ê Clarity is available via the Internet and can be accessed anytime, anywhere resulting in significant cost- and time-saving, as no additional hardware or implementation costs are necessary.


“Clarity provides SN Brussels Airlines with a cost-effective marketing data tool that gives us a real competitive advantage,” said Patrick DeWilde, Vice President,Ê Commercial Programs and Information, SN Brussels Airlines. “Clarity enables us to better identify new revenue opportunities, increase revenue from existing markets and accounts and overall, create a more focused sales environment.”



The program provides fact-based, concise and strategic market intelligence for an airline’s top 50 markets.Ê In addition to tracking the market performance for an airline and its competitors, an airline can use Clarity to monitor trends and future projections, which enables the carrier to take appropriate action in a timely manner.Ê As airlines continue to be challenged with a difficult economic environment, this system bolsters an airline’s ability to plan and execute with confidence in a shifting market.


“This agreement provides SN Brussels Airlines with a strategic method of assessing its competition and the knowledge to improve its own future sales.Ê WithClarity, SN Brussels now has access to market intelligence data that will allow it to make better decisions,” said Flo Lugli, senior vice president of Airline Solutions for Cendant’s Travel Distribution Services and General Manager, Shepherd Systems.



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