Virgin Money and lastminute.com
have joined forces to launch an exclusive credit card deal. The jointly branded lastminute.com credit card, in partnership with Virgin Money, will be marketed to over 2.8 million lastminute.com UK subscribers from Easter 2004 and will offer the following benefits:
á 0% p.a. for six months on balance transfers, with a 15.9% APR purchase rate
á Exclusive lastminute.com deals and special offers from select Virgin companies on a members only tailored website
á A range of other discounts negotiated by lastminute.com and Virgin, covering flights, hotels, holidays, restaurants, experiences
The advantages for Virgin Money and lastminute.com include access to shared resources, increased customer loyalty and the opportunity to attract new customers.
Trevor Field, Marketing Director at Virgin Money said: “We have put together two well known lifestyle brands to create an attractive credit card proposition. What we are aiming to create is a fabulous new club that people will want to join, all based round a great credit card.”
Vijay Solanki, UK Marketing Director, lastminute.com said: “We’re confident that our customers will want to put lastminute.com in their back pocket and hence the credit card partnership with Virgin Money. The consumer proposition means that there’s not only a competitive interest rate but exclusive offers for card members from lastminute.com.”