Pelican Hotel E-distribution and Reservation system recently announced the launch of www.hoteldealdirect.com, a web-based facility providing a direct connection between hotels and retail agents. Through www.hoteldealdirect.com, hotels will be able to build their own global network of travel agents, using the advanced database and security technology of the Pelican system to distribute confidential room rate and allotment information to large numbers of pre-approved recipients.
Through www.hoteldealdirect.com retail travel agents, like the general public, will be able to view descriptions of hotel facilities and other relevant information. However, if the agent wishes to obtain special room rates and allotments, he or she can apply to become a member of that hotel’s network of retail agents. Upon approval, the hotel will issue the agent with a login/ password combination granting secure access to relevant room rate and room allotment information. Agents will be able to make direct bookings through the hotel’s own website without the need to manually negotiate confidential rates or confirm room availability.
www.hoteldealdirect.com is pioneering “Online contracting”, which allows hotels to share room allotments among large numbers of agents and clients, adjusting allotment shares “on-the-fly” by accepting reservation requests on a “first-come-first-served” basis. Secure transaction technology allows hotels to distribute promotional room rates and other confidential information to hundreds of pre-authorized agents and corporate clients at a fraction of the cost of facsimile or surface mail.
“Online contracting” has the potential to redefine the hospitality industry. By eliminating the need for numerous intermediaries between hotel and guest, hotels can offer increased service levels and explore new markets, while guests can enjoy better, direct rates and more flexibility in travel arrangements.