Jurys Doyle Hotel Group Launches New Website

7th Apr 2004

Jurys Doyle Hotel Group has launched a revised and enhanced online booking
website http://www.jurysdoyle.com/. This new website offers a ‘Lowest Rate
Guarantee’ ensuring that customers get the lowest rate available when
booking a room at any of the Jurys Doyle Hotel properties across Ireland,
UK and USA. http://www.jurysdoyle.com/ is the first of its kind in Ireland from any
hotel group and provides a one-stop service when planning a trip away. As
well as booking accommodation, the website provides relevant travel
information about the city selected including maps, entertainment guides
and things to do and see in the area, when visiting. The site offers more
choice and value than ever before when booking a hotel room and the Lowest
Rate Guarantee offers users the best value Jurys Hotel or Jurys Inn room
available in the city of their choice.

As part of a series of launch initiatives, the company is also offering
thousands of rooms at rates from as low as £29 in the UK, $50 in USA and
?39 in Ireland. Encouraging customers to book early for holiday breaks
across Ireland, UK and the USA, customers can benefit from these amazing
discount deals, if they book in advance.

Guests staying at a Jurys Doyle Hotel or Jurys Inn can also participate in
an innovative scratchcard promotion. This unique offer brings the
traditional hotel customer online, by offering guests the chance to win
one of 500 getaways at jurydoyle.com.

The site represents a significant investment for the group as part of its
on-going plans for driving on-line sales. Jurys Doyle Hotel Group is
leading the market in Ireland in both the capability and breadth of the
new site and on an international level, http://www.jurysdoyle.com/ has
been developed in line with the best of industry standards.

A fully integrated approach was taken to the project to ensure the new
site would meet key requirements of usability, accessibility, search
engine optimisation and ease-of-booking. A key element of the project was
the development of an XML interface to one of the industry’s most advanced
hotel booking engines. This new technology allows the user to search for a
hotel room by city or by offer, to access the very best rates and to book
a room in just 3 clicks- a reservation can be completed, in under 2
minutes! Additional functionality is also available for corporate clients.
Via “Corporate Online” a customised online booking engine designed for
corporate bookers, clients can book their negotiated rates 24-7 at any one
all of the group’s hotels and inns, in Ireland, the UK and USA.


Commenting on the announcement, Mr Niall Geoghegan, Marketing & Sales
Director, Jurys Doyle Hotel Group, said:

“The site represents a significant investment for the Group and is part of
our on-going plans in the area of e-distribution. The new Jurys Doyle
website is the third major development in the group’s online strategy
which began in 1997, with the launch of our first site. The second step
involved the introduction of fully enabled online booking, in February
2000, which lead to very significant year-on-year revenue growth.
Reservations generated via our branded websites accounted for 9% of our
total room revenues last year. This third development, the launch of our
new site marks a significant step forward for the group and provides a
platform on which we can compete on a larger international scale.”



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