e-Travel today announced that Iberia has increased online bookings by 60%, after the launching of Amadeus e-Travel’s newest faring solution, Planitgo Flex Pricer to power its web site for domestic fares.
e-Travel continues to spearhead the transformation of Iberia.com into an intuitive and traveller-friendly website to make travel arrangements.
With Flex Pricer, travellers booking domestic flights on Iberia.com can create their own journeys by combining one-way flights, mixing various classes with fares rules in plain language. Less clicks per booking with maximum flexibility is great news for Iberia.com registered users, now making more informed decisions, even more quickly.
Since Flex Pricer was implemented in January, Iberia has experienced online booking growth of 60%, thereby enabling the airline to tap into the huge Spanish online domestic travel market potential, estimated to grow by 75% by the end of 2004*.
Flex Pricer offers Iberia a clear competitive advantage as well as an opportunity to foster brand loyalty among its existing customers. This translates into tangible business results for the airline such as increasing online conversion rates, freeing up call centres, and improving e-commerce yield.
“Planitgo Flex Pricer allows Iberia.com’s customers to create online travel plans, mirroring exactly their price and flight preferences” says Javier Perez, Iberia.com Vice President. “Our strong online booking growth has proved that empowering customers is a critical ingredient to online competitiveness.”
e-Travel Managing Director Ian Wheeler said “We are committed to delivering online solutions to the world’s largest airlines , allowing them to differentiate their online presence and grow profitably. Iberia is driving its online bookings with our new faring technologies, alongside other leading airlines including bmi, Finnair and Qantas”.