UATP Honors Airlines With New Marketing Partner Awards

UATP (Universal Air Travel Plan, Inc.) honored 11 of its Issuer airlines
from around the world for outstanding marketing at an awards ceremony
today during the UATP annual shareholders meeting in San Francisco. This
group of high performing airlines earned one of three top marketing awards
presented to UATP Issuers who met stringent cooperative marketing
standards aimed at increasing brand awareness for UATP, the global travel
payment network.
Most of the award winners also qualify for a portion of UATP’s $1.5
million cooperative marketing rebates, which are paid to Issuers each
quarter.

Gold-level awards, the highest level achievable, were given to eight
airlines—American Airlines, Continental Airlines, Delta Air Lines,
Lufthansa/AirPlus, Qantas Airways, SAS, United Airlines, and US Airways—
for their compliance with all 11 minimum marketing standards adopted by
UATP’s board of directors and implemented last year.

Silver-level awards were given to two airlines—Japan Airlines and
British Airways—for meeting nine of the 11 standards. A bronze-level
award was given to Alitalia for meeting eight of the 11 standards. All 11
airlines also had to submit marketing plans for 2004 to qualify for this
award.

“Meeting UATP’s marketing standards demonstrates our members’ commitment
to building strong brand recognition for the UATP corporate travel payment
network,” Ralph Kaiser, UATP’s president and chairman, said. “This
airline-owned payment network benefits from their efforts and we’re
pleased to honor our outstanding marketing partners.”

UATP is a global corporate travel payment network. UATP accounts are
actively issued by 15 member airlines and accepted as a form of payment
for corporate business travel by more than 200 airlines worldwide.
Airlines currently issuing UATP accounts include Aer Lingus, Air New
Zealand, Alitalia, American Airlines , Austrian Airlines, British Airways
, Continental Airlines , Delta Air Lines , Japan Airlines , KLM Royal
Dutch Airlines, Lufthansa German Airlines, Qantas Airways, Ltd.,
Scandinavian Airlines System, United Airlines (OTC Bulletin Board: UALAQ)
and US Airways . For more information, visit uatp.com.
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