Boutique International Expands Operations to Berlin

31st Mar 2004

Boutique Hotels & Resorts International announced today that they have
appointed Mr. Chris Wendler to lead their European operations for
marketing and development from offices in Berlin. After recently
strengthening sales and marketing power in the Americas by expanding from
Miami to create a new presence in New York, constant client demand
required Boutique to expand even further. “The need from European boutique
hotels for our services and from European professional travel planners
continues to increase steadily. Boutique will continue to expand a global
presence to maintain and fulfill boutique hotels’, travelers’, and travel
planners’ demands,” commented John Sears, vice president of marketing for
Boutique Hotels & Resorts International.
Mr. Wendler’s accomplished career began with Pan American World Airways
and continued with a fifteen-year stretch for Wardair Canada, National
Airlines and United Airlines. After the airline industry, Mr. Wendler
began his hotel career with Grand Esplanade Hotel Berlin and for the past
five years has been managing director of WTM-International, a
Germany-based international hotel sales representation company.

“Mr. Wendler brings with him a wealth of knowledge, experience and
professionalism to Boutique Hotels & Resorts International. We are very
pleased to have Chris on our team. He knows the specialized boutique
market and will contribute to the continued success of our boutique hotel
member properties,” remarked Martin Buehler, Chairman & CEO of Boutique.
Mr. Wendler will be responsible for representing the Boutique brand in
Europe and seeing to the needs of the travel community throughout the
European countries.

Boutique Hotels & Resorts International awards a distinct and elegant
identity to authentic boutique hotels around the world. A full-service
alliance featuring inventive marketing and the very latest in reservation
and global distribution technology, Boutique was created exclusively to
empower independent boutique hotels to compete with the major hotel giants
and assures the traveling guest a guaranteed boutique experience.
Additional information is available at


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