Travelocity today announced an agreement with Southwest Airlines making Travelocity the exclusive supplier of cruises for Southwest Airlines.  Beginning today, Travelocity will provide cruise content to Southwest Airlines via its Web site, www.southwest.com. This move broadens Travelocity’s distribution for its cruise suppliers and, for the first time, provides Southwest Airlines a best-in-class cruise product for its customers.

The addition of Southwest Airlines to the TRAVELOCITY PARTNER NETWORKSM, the company’s private label booking service, continues the expansion of Travelocity’s distribution reach. Travelocity already has distribution agreements in place with several leading online retailers, including America Online and Yahoo! Furthermore, Travelocity continues to leverage sister company Site59’s experience as an ASP for a number of travel-related Web sites.
“This partnership with Southwest Airlines through our private label booking service is a monumental move both for us and for our cruise suppliers,” said Richard Harris, vice president of strategy and business development for Travelocity. “Our cruise partners will see the benefit of connecting with this leading airline, while Southwest Airlines customers will have access to some of the best cruise offers available - along with a terrific shopping experience.”
Travelocity will provide a comprehensive suite of its product offerings to Southwest Airlines and its customers, including Intelli-Deck?, which displays views of specific ship features; clickable deck plans and cruise reviews by fellow travelers.
  “We continue to bring our customers the best products, the best service and the best values, which is why we chose to partner with Travelocity and their rich offering of the leading cruise brands,” said Kevin Krone, Southwest Airlines vice president of interactive marketing. “We look forward to fostering a significant cruise relationship with them - one that is mutually beneficial for each company as well as our mutual partners in the cruise industry.” 
——-