Delta Air Lines today announced that is has selected diego + heymann +
partners as its advertising agency for Latin America and the United States
Hispanic market. diego + heymann + partners will handle select regional
and U.S. Hispanic advertising and branding projects for Delta, and will
work in alignment with BrightHouse LLC, the Atlanta-based firm responsible
for the airline’s global marketing communications strategy.
In addition, diego + heymann + partners will work closely with different
local advertising agencies in Latin America to develop local branding and
advertising initiatives and execute Delta’s pan-regional communications
goals. The selected agencies include Borghierh(R) in Brazil, Energia
Communication in Chile, MPC Publicidad in Colombia, and Creative Link in
Mexico. Delta’s Latin American media buying responsibilities will continue
to be handled by Starcom.
“Since Delta Air Lines’ major Latin American expansion in 1997, our
regional mission has been to become the No. 1 U.S. carrier in the eyes of
our customers,” said Rachel McCarthy, Delta’s regional director -
International Marketing Communications. “We are confident that diego +
heymann + partners will help Delta successfully communicate the
exceptional value we provide in terms of customer service and global reach
to our very important Latin American and U.S. Hispanic markets.”
Based in Miami, Guillermo Diego and Jorge Heymann founded diego + heymann
+ partners in December 2003 to serve clients who wish to target the Latin
American and U.S. Hispanic markets.
Prior to launching diego + heymann + partners, Diego held senior account
management positions within Young & Rubicam’s advertising agency network
in Argentina and Brazil. He has also served as president and CEO of Y & R
Group in Colombia and Spain, and most recently served as president and CEO
of Y & R Latin America. Heymann’s prior work includes serving as the
regional creative head for Ogilvy in Latin America and as the executive
creative director and partner of TBWA in Argentina before opening his own
agency in Buenos Aires and Miami.