UAL Corporation, parent of United Airlines, today
named Arnold Lewis vice president-Marketing Programs and president-United
Loyalty Services. In this role, Lewis will have worldwide responsibility
for the award-winning Mileage Plus program; all of the program’s partner
associations, including the affinity credit card program with BankOne and
Visa; and its frequent flyer relationships with Star Alliance partners. In
addition, he will manage the company’s direct marketing communications and
customer database strategy. He will also oversee the United Loyalty
Services membership programs, which include the Silver Wings Plus seniors’
program, the newly launched Ameniti program for luxury travel, and
MyPoints.com—the leading provider of Internet direct marketing services.
Lewis will report to Martin White, senior vice president-Marketing.
“Arnold brings years of experience managing marketing partnerships and
alliances with major airlines and other consumer retail companies,” said
White. “His familiarity with loyalty programs and the financial community
will make him a valuable part of our team. We are pleased to be welcoming
such a seasoned and talented marketing professional.”
Most recently, Lewis was Vice President for Strategic Alliances at AARP
Services, Inc. In that position, he was responsible for developing
strategies for external partnerships and alliances. Prior to joining AARP
in October 2003, Lewis held various roles with American Express TRS Co.,
Inc., from 1988-2003, including Vice President, Acquisition, in the
company’s Consumer Card Services Group.
During his career with American Express, Lewis managed card marketing and
business relationships with several airlines and hotels in the U.S.,
including major partnerships with Delta Air Lines and Starwood Hotels. He
also played a key role in the development and execution of marketing
programs with United, Hertz and Hilton Hotels and managed negotiated
partner relationships with several low-fare airlines. He was also part of
the original team that created and managed the Membership Rewards program
and oversaw partners in other industries such as lodging, rental car,
retail and theme parks.