WFR Selects Private Residence Club at Rosemary Beach

26th Mar 2004

The WORLD’S FINEST RESORTS announces the selection of The Private
Residence Club at Rosemary Beach into its collection of distinctive
resorts, hotels, services and benefits. World’s Finest Resorts (WFR) is
designed by and for owners of fractional and wholly owned condominiums,
villas and homes throughout the world.
Located along Scenic Route 30-A in the Florida Panhandle, this “Emerald
Coast” resort is part of a master-planned community that resembles a
luxury resort in the Caribbean. With 16 exquisitely appointed, 2 bedroom,
2.5 bath residences, the private residence component of this striking
community is under construction and in pre-sales. The community town
center includes boutique shops, restaurants, pools, tennis center,
exercise trails, beaches and nearby golf at Greg Norman’s Shark Tooth.

At the center of the Club is an open-air Spanish and Zen fusion placita
with water treatments, koi ponds and bridges. There is a special
owners’/guest’s lounge, private theater, kids’ activity room, private spa
treatment rooms and concierge.

World’s Finest Resort Members will have access to this resort property in
2005. They will enjoy exclusive use of the common areas and amenities, and
are granted complete use of the amenities of Rosemary Beach, a community
that was founded in 1995 and occupies a 105-acre stretch of beachside on
the Gulf of Mexico.

The addition of a Florida’s “Emerald Coast” resort opens up new trade
horizons for World’s Finest Resort Members. At this time, The World’s
Finest Resorts collection of destinations includes locations in Hawaii,
Canada, Europe, Northern California and the British Isles, to name a few.

“When we began designing our private residence club programs, we honestly
did not believe that our owners would want to use anything other than time
at their home property. To us, trading was akin to timeshare and something
unappealing to our high-end buyer,” says Rich Feldheim, CEO of Star
Resorts. Feldheim continues, “Over time, our members approached us to
provide more flexibility in their program options. We responded by
affiliating with World’s Finest Resorts and we found that by incorporating
WFR’s trading program into our marketing and sales plan we have increased
our sales velocity, improved owner satisfaction and consequently stemmed
resale activity.”


Owners at Member Resorts enjoy luxury travel services from the best-known
and most reputable companies in the United States and Europe. The World’s
Finest Resorts offers access to a priority concierge level travel service
with a personalized and dedicated service.

According to Carl Berry, resorts such as Rosemary Beach, may join The
World’s Finest Resorts by invitation only. The resort selection process
includes an independent review of the property and evaluation of its
location, accommodations, facilities and service standards in accordance
with standards set by the company’s Chief Quality Officer, Pamela Temples
McMullen. Among the top priorities is a high demand location in one of the
world’s most appealing destinations and a superior level of guest



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