Beaches to sponsor Sesame St for 35th anniversary

25th Mar 2004

The cast of Sesame Street will be paying a visit to Beaches resorts across the Caribbean this autumn in a marketing exercise to celebrate the shows 35th anniversary.The agreement will run for one year and is the first time a company had under-written the cult show. The sponsorship will commence on April 4 and will be spearheaded with a 1 hour TV show to celebrate the anniversary.

For the remainder of the year Beaches will sponsor the show, featuring child-friendly, family-holiday, 15-second commercials before and after each TV show.

According to a spokesperson who spoke to travel rag ‘Travel Weekly’, “The target market is the five-and-under set and their much-more affluent parents, who grew up on Sesame Street and now have their own kids”



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