Start Summer Sooner and Save with ATA

25th Mar 2004

Don’t wait for spring thunderstorms and unpredictable weather to end
before starting your summer fun. With ATA’s (ATA Airlines, Inc., Nasdaq:
ATAH) “Think Thursday Fare Special,” travel from Newark and New York (LGA)
to Phoenix from just $114* and $104*, respectively (off-peak, each way
based on a round-trip purchase). Sunny skies and warm weather are just a
flight away. Find a good reason to not procrastinate and stop putting off
the fun today when work can wait until tomorrow! These fares are good for
travel from April 20, 2004, through May 26, 2004.
For a relaxing getaway, travel to Florida once Spring Break flyers are
safely back in class. Starting May 1, 2004 through May 26, 2004 fly from
New York (LGA) to St. Petersburg from just $69* (off-peak, each way based
on a round-trip purchase). ATA’s “Think Thursday Fun Special”, fares are
available for purchase through midnight tonight (E.S.T.), exclusively
through the Company’s web site, .

Extending the value further, ATA’s Travel Awards program runs through
January 31, 2005. The program offers loyal customers great travel awards
when they fly frequently on ATA or ATA Connection (Chicago Express
Airlines, Inc.) and book their travel online at . For details and
official rules for the program, visit the web site at .

ATA brings true convenience to every traveler. ATA’s Web Check-In allows
e-ticketed passengers to print their boarding pass and receipt from their
personal computers simply by going to . Customers who don’t have
bags to check can skip the check-in process at the airport.

Soak up the comfort and value on ATA’s new Boeing 737-800 and 757-300
aircraft, one of the youngest, most fuel-efficient fleets among the major
carriers. Boasting all-leather seats, adjustable headrests, large overhead
bins and the latest in digital in-flight audio/video systems, these
aircraft take passengers to their destinations in style.

Now celebrating its 31st year of operation, ATA is the nation’s 10th
largest passenger carrier (based on revenue passenger miles) and is one of
the nation’s largest low-fare carriers. The airline operates significant
scheduled service from Chicago-Midway, Hawaii, Indianapolis, New York and
San Francisco to over 40 business and vacation destinations. Stock of the
Company’s parent company, ATA Holdings Corp., is traded on the Nasdaq
Stock Exchange under the symbol “ATAH.” For more information about the
Company, visit the web site at .



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