Beginning this spring, The Charles Hotel, Harvard Square’s most sophisticated and unique accommodation, unveils a new look for its front-of-the-house staff through an exclusive partnership with national retailer, J.Crew. In March, the American sportswear clothier will outfit the hotel’s front desk attendants, bellmen, doormen, and concierge in finely-tailored, colorful selections from its 2004 spring collection. This exciting partnership with J.Crew brings The Charles into the elite group of hotels that showcase designer wear as “uniforms.”
“The two brands are a natural fit,” explains Margot Brunelle, Director of Public Relations and Marketing for J.Crew. “The Charles Hotel has a classic yet comfortable feel, and that’s the All-American look and image that J.Crew has pioneered since 1983.” Apparel worn by the Charles Hotel staff will be updated each season, as the retailer introduces new collections to the public.
“We’re delighted to have J.Crew as a fashion partner,” says Alex Attia, General Manager of The Charles Hotel. “J.Crew’s clothes have revolutionized the look of casual elegance and bring us an added dose of style and personality. Being an independent, luxury hotel, we continually strive to find creative ways to provide our guests with one-of-a-kind experiences.”
Plans call for hotel front desk attendants, doormen and concierge to wear grey tropical wool pants with navy blazers paired with either a yellow, light blue or pink cotton habadashery shirt and coordinating colorful Repp ties. Women will be outfitted in lightweight navy blue pants or skirt suiting. Bellmen will wear dress chinos and classic navy blazers.
J.Crew Group, Inc. is a leading retailer of men’s and women’s apparel, shoes, and accessories - original designs offering classic American style with a twist. J.Crew reaches customers through its iconic catalog, online at jcrew.com, and in 155 retail stores nationwide.
The Charles Hotel, Harvard Square is an independent luxury hotel and a member of Preferred Hotels and Resorts Worldwide. The AAA Four-Diamond award-winner may be the only hotel in the world to host both Noble Laureates and New England farmers. Reflecting the eclecticism that is Cambridge, The Charles Hotel is a modern interpretation of New England hospitality featuring 293 newly renovated guestrooms including 44 suites, a thriving jazz club, two signature restaurants, state of the art conference facilities and a central location in the heart of Harvard Square, just minutes from Boston’s Logan International Airport. The hotel is home to Henrietta’s Table, featuring “fresh and honest to goodness home cooking,” and Rialto, one of the best restaurants in America (Gourmet, Food & Wine, Esquire). Noir, on the first level of the hotel, reflects the decadent atmosphere of 1940’s nightlife, and offers a mix of classical cocktails and a bar menu perfect for late night dining.
The hotel also boasts an adjacent urban spa, Le Pli and the Wellbridge Athletic Center with swimming pool. Special in-room amenities include high-tech Bose Wave(R) radios and cordless phones, as well as two-line speakerphones with voice mail, PC and fax modem capabilities, DVD players and EO bath amenities.
Catering to internationally renowned business leaders, heads of states, entertainment executives and leisure travelers alike, it’s no wonder that the New England Travel Guide has designated The Charles Hotel as the best hotel to “stay put in” when visiting Boston.