Hyatt Hotels Selects Omniture’s SiteCatalyst

22nd Mar 2004

Omniture, the leader in providing adaptable, next-generation web analytics
to large, complex websites, today announced that Hyatt Hotels Corporation
has implemented their award- winning web analytics product SiteCatalyst
throughout their corporate web site including all 121 Domestic Hyatt
Hotels and Resorts. SiteCatalyst is the industry’s most mature remotely
hosted web-analytics solution and enables managers and executives
throughout an organization to see in real-time all the factors that
influence the success of their online businesses. SiteCatalyst was chosen
to help Hyatt better understand and drive customer conversion rates.
“Prior to implementing SiteCatalyst, tracking revenue, bookings and
conversion ratios through our current set of reporting tools was a very
labor intensive job,” said Peter Chesek, manager of for Hyatt
Hotels Corporation. “We needed the ability to understand trends associated
with revenue and conversion ratios across multiple time periods, and be
able to drill down into these trends by search engines, referring urls,
campaigns, etc. Our hotels have always asked for this type of information
and now with SiteCatalyst we can provide it.”

SiteCatalyst’s scalability and flexibility allows Hyatt to provide
individual report suites for each hotel. Mr. Chesek continued, “We are
tracking all of our hotels with SiteCatalyst. Each Hyatt Hotel has their
own account and can see only those reports that relate to their property.
In addition, we have expanded the segmentation for several Hyatt Hotels to
include mini-site information. This may include secondary web sites
associated with a hotels restaurant, spa or golf course. We greatly
appreciate SiteCatalyst’s ability to adapt to our hotel data—the report
naming, permission setting functionality has allowed us to make it unique
to each hotel. The flexibility behind that has been great for Hyatt.”

SiteCatalyst provides bottom-line information that measures the
effectiveness of websites and marketing initiatives allowing for immediate
action on factors that most influence success. The interface is
customizable and easy to use giving access to real-time information
anytime, anywhere over the Internet. Additionally, SiteCatalyst is a
managed solution that requires no hardware or software to install.

“Obtaining insights into discreet segments of your business puts
tremendous power into the hands of frontline decision makers” said Josh
James, chief executive officer of Omniture. “Hyatt is an excellent example
of how online content and understanding can mirror offline operations to
provide valuable insight that drives ROI.”

For more information about Omniture and SiteCatalyst, please visit our
website at 


Currently, there are 209 Hyatt hotels and resorts around the world. Hyatt
Corporation and its affiliates operate, manage, franchise or lease 121
hotels and resorts in the U.S., Canada and the Caribbean. Affiliates of
Hyatt International Corporation operate, manage or franchise 88 hotels and
resorts in 39 countries. In the U.S., Hyatt worldwide reservations for
individuals and groups can be reached at 1-800-233-1234. Outside the U.S.,
contact the local Hyatt sales office or representative. For more
information about Hyatt hotels and resorts, visit Hyatt on the Internet at

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-
generation web analytics technology and is the most experienced provider
of adaptable solutions to large, complex websites. Omniture develops and
markets SiteCatalyst, which has been designed specifically for the needs
of enterprise companies to monitor visitor and commerce activity, identify
specific points of change, and drive business decisions that increase ROI.
Cutting-edge technology has resulted in an impressive client list, which
includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS,, GM, Hewlett-Packard and VeriSign.


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