American Airlines Celebrity Ski Event in Vail

19th Mar 2004

The annual American Airlines Celebrity Ski event for Cystic Fibrosis
topped the $20 million fund- raising mark with another successful
Celebrity Ski event in Vail March 4-6.
More than 460 skiers, celebrities and athletes joined 50 American Airlines
employees and volunteers and corporate sponsors to raise more than $1
million in this year’s event. In less than 20 years, the event has raised
more than $20 million for the Cystic Fibrosis Foundation.

“I’m especially proud of our employees and grateful to the celebrities and
companies that help support Celebrity Ski,” said Dan Garton, American’s
executive vice president-Marketing. “Because of American’s leadership in
events like Celebrity Ski, we’re able to raise millions of dollars for
worthy causes. Supporting our communities is a core value at American
Airlines, and we appreciate the dedication of our employees and friends in
these efforts.”

Each year, Celebrity Ski participants pay a fee to spend a weekend in a
beautiful mountain setting that includes celebrity entertainers,
top-of-the- line ski equipment and clothing, luxurious accommodations and
dining, and, of course, skiing. Participants join celebrity-led teams and
enhance their race technique in clinics offered by well-known ski
professionals. The fees—which vary depending on the level of
sponsorship—along with silent and live auction donations, form the
annual contribution to the Cystic Fibrosis Foundation.

American will continue to support the event and will be hosting next
year’s Celebrity Ski event March 3-6. For more information, including how
to support the Cystic Fibrosis Foundation through registering as a guest
or a sponsor, go to .


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