Southwest Airlines Continues Double Credit on SWABIZ

  Southwest Airlines today announced that it has extended the deadline for
receiving double Rapid Rewards credits for only those reservations booked
through http://www.swabiz.com/ . While all reservations made through
Southwest’s web site generate a bonus credit for Rapid Rewards members,
only SWABIZ Customers receive double bonus credit for every trip they
take. The lucrative double credit bonus on SWABIZ was to have expired on
June 30, 2004, but Southwest has extended that deadline through December
31, 2004. To book your Southwest Airlines reservation on SWABIZ and receive double
Rapid Rewards credit, you must have an established SWABIZ account. See
your Corporate Travel Manager for details. If your company does not yet
have a SWABIZ account, visit http://www.swabiz.com/findAmm.html for
information on how to start an account.

“Our double credit bonus program was instrumental in making southwest.com
the country’s most successful airline web site. We’d like to share some of
that energy with our SWABIZ Customers so that SWABIZ can become the most
popular online corporate booking tool,” said Rob Brown, Southwest director
of corporate sales.

SWABIZ gives corporate travel managers access to Southwest’s everyday low
fares, as well as its lowest Click ‘N Save fares, without paying an
additional booking or change fee. Corporate travel managers may also
customize booking pages and reports so that travelers take advantage of
preferred hotel and car rental agreements or benefit from Southwest’s
extensive network of hotel and car rental discounts.

Companies like Kaiser Permanente and Sierra Health Services of Las Vegas
already enjoy the value and bonuses offered through SWABIZ.

Margy Skinner, Kaiser Permanente’s manager of national travel services,
says that SWABIZ gains her company access to all the value and service
Southwest Airlines is famous for without the penalty of a booking or
change fee. “Health care is an area under extreme pressure to reduce
costs,” Skinner said. “Using SWABIZ, we can manage our travel dollars more
effectively by benefiting from Southwest’s consistently low air fares.”

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In May 2002, Southwest Airlines led the way in Customer satisfaction among
all U.S. airlines according to University of Michigan Business School’s
American Customer Satisfaction Index. Southwest achieved the highest score
proving the airlines’ ability to deliver superior levels of Customer
Service. The ranking is based on key dimensions of Customer Satisfaction,
capturing the areas of highest impact identified by Customers. Southwest
Airlines scored a 74, ahead of the airline industry’s score of 66 and the
overall economy score of 73.
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