From the Trans-Atlantic Skies to the London Eye

  Families and travelers now have the chance to plan early and jump start
their spring and summer with travel to London through an attractive offer
announced today by British Airways. The promotion includes great airfares
from select cities and a free pass to the world famous British Airways
London Eye when one books one of the excellent deals on British Airways’
Holiday hotels, where kids can stay for free at select properties.
Starting as low as $198, passengers may take advantage of reduced airfares
from British Airways gateway cities including New York, Philadelphia,
Washington DC, Atlanta, Chicago, Los Angeles and San Francisco. From March
9 through March 19, passengers may book in advance for travel through the
end of this summer.

“As international travel regains its momentum, families should put a
London vacation back on the agenda,” said Elizabeth Weisser, Vice
President of Marketing North America for British Airways. “This offer from
British Airways provides a value-oriented opportunity for families to
experience one of the world’s most historic and interesting cities
brimming with vibrant attractions throughout the spring and summer. The
best selection and value come to those who book early at
britishairways.com.”

By flying British Airways, where the full British experience begins at
check-in, parents can offer their kids a memory-making vacation. Once on
board, there is a host of kid-engaging in-flight amenities by British
Airways, including activity packs from Disney, a “feed kids first” option
for meal service, baby products (nappies, formula and baby food),
children’s TV/radio channels and pre-bookable “Skyflyers” meals (i.e.,
chicken nuggets & chips).

Also, travelers can take advantage of special offers from one of the
participating British Airways’ Holiday hotels priced at a steal and where
kids stay for free, at select properties. This means more value and a
chance to save for the numerous attractions and sites in and around
London. Stylish hotels such as the Rembrandt in Knightsbridge, the K&K
George Hotel and the Ibis Hotel in Earl’s Court are ideal for rest and
relaxation after a full day of sightseeing and activities. Families may
also enjoy the comforts of home in one of the spacious British Airways’
Holiday Apartments such as the Citadines Covent Garden Apartments or
Citadines Kensington.

As a part of this special offer, travelers have the chance to see London
from 443 feet in the air—with a free British Airways London Eye pass,
included when booking both air and hotel as a part of this promotion.

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Now one of the world’s greatest modern attractions, the British Airways
London Eye is a high-tech amusement ride that lifts passengers up into the
British sky—where they can catch a breathtaking glimpse of London’s
majestic landscape—seeing up to 25 miles in each direction with views
over some of the world’s most famous sights, including St Paul’s, the
Palace of Westminster and Windsor Castle.

Economy fares are based on mid-week travel, Monday through Wednesday for
travel through April 4, 2004. Other fares are also available for travel
through summer. Weekend travel, Thursday through Sunday requires a $30
surcharge in each direction. Tickets must be purchased seven days in
advance of departure. Minimum stay is one Saturday night and maximum stay
is eleven months. All aspects of this offer, including airfare and hotel
price, kids staying free, and British Airways London Eye pass are subject
to availability. Prices do not include government fees and taxes of
approximately $102 plus the $2.50 Sept. 11th Security Fee. Other
significant restrictions may apply.

Further information on British Airways flight schedules, detailed fare
information and a list of hotels are available by visiting the British
Airways website, http://www.britishairways.com/basale. Travel agents may
visit http://www.batraveltrade.com/ for more information.
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