InterContinental Hotels Group, the world’s most global hotel company, have announced it opened 15 hotels in January and February 2004, an addition of more than 2,000 rooms across the Americas. Plus, with the addition of its sixth brand Candlewood Suites IHG has grown its management portfolio by more than 40 percent in the Americas. These 15 openings include:
-Holiday Inn’s first 21st century, 143-room model prototype hotel opened in Duluth, Ga., with electronic menus, the return of icons like the classic green striped towel and the introduction of notable modernized icons like the re-designed “Great Sign”. And, 70 percent of the hotel is dedicated to generating revenue. Two other Holiday Inn hotels located in Atlanta, Ga., with 375 rooms, St. Louis, Mo., with 179 rooms opened as well.
-The first Crowne Plaza hotel to open in Allentown, Penn. with 224 rooms and the first Crowne Plaza to open in Torreon, Mexico with 193 rooms.
-Seven Holiday Inn Express hotels located in Newport Beach, Calif., with 54 rooms, Sumter, S.C. with 79 rooms, Houston, Texas with 79 rooms, Campbellsville, Ky., with 165 rooms, Carson City, Nev., with 85 rooms, San Diego, Calif., with 70 rooms and Longview, Texas, with 70 rooms.
-Three Staybridge Suites hotels located in New Orleans, La. - the largest Staybridge Suites property to open in North America - with 182 rooms, San Diego, Calif., with 68 rooms and Cranbury, N.J., with 87 rooms.
Another notable addition during January includes the InterContinental Hotels Group acquisition of the Candlewood Suites brand through its affiliate Six Continents Hotels, Inc. This addition increased IHG’s management portfolio by more than 40 percent in the Americas and brought the total number of IHG brands to six. IHG owns, manages, leases and franchises properties (through various affiliates) more than 3,400 hotels and 530,000 guest rooms in nearly 100 countries and territories around the world.
“IHG continues to strengthen its network of hotels even in an uncertain economic climate because of the strength of its brands and the assurance that it collaborates with its owners/franchisees,” said Kirk Kinsell, senior vice president, Americas Franchising and Business Development, InterContinental Hotels Group.
The success of IHG, provides a solid foundation to drive brand value - with some of the strongest, most recognized brands in the industry: InterContinental Hotels & Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
IHG’s integrated marketing initiatives help unify all six brands so they benefit and learn from each other’s efforts—while keeping the brands distinct and differentiated to their customer segments. IHG does this by offering current and prospective franchisees access to a multi-brand marketing platform comprised of its Enterprise Values - technology, global reservations centers, global sales, performance support, and Priority Club Rewards.