US Airways Unveils `Dot Com’ Aircraft Livery

5th Mar 2004

US Airways today unveiled a specialized aircraft livery to promote the
consumer benefits of booking travel online at Approximately
10 aircraft will wear the `Dot Com’ livery.
Aircraft with the logo and the tagline “No booking fees. No
brainer.” are part of a US Airways multi-media campaign encompassing the
airline’s Web site, electronic statements to Dividend Miles members, print
advertising, onboard video announcements, in-airport promotions and other
marketing communications that will be seen in coming months.

“We want to significantly raise awareness of the consumer benefits of
buying at, including the fact that we do not charge service
fees like many other sources,” said B. Ben Baldanza, US Airways senior
vice president of marketing and planning. “This isn’t rocket science or
revolutionary, as competitors like Southwest and JetBlue have effectively
used their Web sites to sell a greater percentage of their tickets to help
drive down distribution costs. Our push to promote our Web site is part of
our strategic plan to lower distribution costs by doubling consumer use of In conjunction with that effort, we are also investing in
upgrades, redesigns and new features that will make the
preferred stop for our customers who wish to conduct a ticket purchase
transaction themselves.”

US Airways is taking advantage of an opportunity to introduce new
alternative liveries on a planned basis due to a combination of factors,
including a requirement to soon paint aircraft in the Star Alliance
livery; a need to re-paint some aircraft whose cosmetics are showing age;
and an industry-wide Boeing inspection program for a limited number of 737

US Airways is the nation’s seventh-largest airline, serving nearly 200
destinations in the U.S., Canada, Europe, the Caribbean and Latin America.
US Airways, US Airways Shuttle and the US Airways Express partner carriers
operate over 3,300 flights per day. For more information on US Airways
flight schedules and fares, contact US Airways online at, or
call US Airways Reservations at 1-800-428-4322.



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