Breaking Travel News

Hotels to Convert to Prime Hotels & Resorts Brand

  Prime Hospitality Corp. , today announced that the Radisson Hotel &
Suites, Fairfield and the Radisson Suites, Secaucus have converted to its
new upscale, full-service hotel brand, PRIME Hotels and Resorts. The two
properties become the second and third hotels in the developing brand.
The hotels join the PRIME Hotel & Conference Center- Saratoga Springs, NY,
which inaugurated the brand in January 2003. Both hotels are strategically
located in thriving commercial/suburban northern New Jersey, serving
corporate and meeting customers. Both hotels are also centers for
community and family functions. Prime will continue to own and manage the
hotels.

“The projected return of the economy and the excellent location of these
hotels makes this the right time to step up into the new brand” says
Attilio Petrocelli, the Chairman and CEO of Prime Hospitality Corp. “Our
strategy to build a full-service hotel brand is blossoming, and it is
supported by the excellent service found in these hotels.” Prime plans to
convert 12 of their Wyndham Hotels—in cities such as San Diego,
Seattle, Phoenix, Salt Lake City and Atlanta—to the PRIME Hotels &
Resorts brand this spring, for a total of 15 hotels nationwide.

The Fairfield hotel, near the Willowbrook Mall on U. S. Highway 46,
minutes from the Newark Airport, features 140 rooms and 64 suites, with
over 15,000 square feet of meeting and banquet space. Riga’s is the
hotel’s popular, award-winning restaurant, featuring Northern Italian
cuisine. The Secaucus all-suites hotel, situated in the heart of the
Meadowlands’ sports and shopping district, features 151 two-room suites,
many overlooking the New York skyline, and over 10,000 square feet of
meeting and banquet space. The elegant Sandalwood Restaurant features
continental cuisine and its lounge features a DJ and dancing. Both hotels
feature electronic conveniences like high-speed Internet access and
lifestyle conveniences like indoor pools and fitness centers. The hotels
will participate in the Prime Rewards frequent traveler program.

Prime Hospitality Corp., one of the nation’s premiere lodging companies,
owns, manages, develops and franchises more than 250 hotels throughout
North America. The Company owns and operates three proprietary brands,
AmeriSuites(R) (all-suites), PRIME Hotels & Resorts(sm) (full-service) and
Wellesley Inns & Suites(R) (limited service). Also within Prime’s
portfolio are owned and/or managed hotels operated under franchise
agreements with national hotel chains including Hilton, Radisson, Sheraton
and Holiday Inn. Prime can be accessed over the Internet at
http://www.primehospitality.com/.
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