Delta SkyMiles Program Partners with Red Roof Inns

27th Feb 2004

  Delta Air Lines and Red Roof Inns have launched a partnership to offer
travelers another way to earn miles while they sleep. The new agreement
gives SkyMiles program members the opportunity to earn two miles per
dollar spent at more than 350 Red Roof Inns nationwide.
SkyMiles program members must join the RediCard(TM) Preferred Member
program and specify that they would like to receive miles as their reward.

The RediCard Preferred Member program rewards frequent guests with 10
points for each dollar spent, for example, $500 equals 5,000 points. Upon
reaching 5,000 points, members who have selected the Delta SkyMiles
program as their reward option will automatically receive 1,000 miles, or
the equivalent of two miles for each dollar spent at Red Roof Inns.

“The Red Roof network includes hundreds of Inns throughout the United
States and offers SkyMiles program members affordable accommodations with
consistent and efficient service,” said Christine Pierce, Delta’s director
of partnership marketing. “This partnership also increases mileage-earning
opportunities for members of both the SkyMiles and RediCard programs,
enhancing the value that we bring to our mutual customers.”

As a special launch offer program participants will earn 2,000 miles for
every $500 spent, the equivalent of four miles per dollar spent, for stays
between March 15 and June 30, 2004.

“This partnership is a first of its kind for Red Roof Inns’ RediCard
program, which has to date awarded free nights exclusively,” said Carol
Kirby, chief marketing officer for Accor North America. “The addition of
the Delta SkyMiles program opens up a world of travel opportunities for
our loyal guests and allows RediCard members to choose the award that best
fits their traveling needs.”


Delta and Accor, Red Roof Inns’ parent company, have been partners in the
SkyMiles program since February 2003. Sofitel, Novotel and Mercure,
Accor’s upscale and midscale hotel brands offer additional mileage-earning
opportunities at 1,200 locations throughout the world.

At more than 350 locations nationwide, Red Roof Inns offers unlimited
local phone calls, photocopy and facsimile services for a small charge,
and free coffee and the USA Today in the lobby. Other amenities include
clock radios, movies and video games on-demand at modest prices, snack
centers and cribs at no charge. For reservations call 1-800-RED-ROOF
(800-733-7663) or visit .

Delta SkyMiles program members earn miles by flying Delta, Song, Delta
Shuttle, Delta Connection, Delta AirElite and Delta’s worldwide partners,
including the airline’s SkyTeam partners. The program offers additional
mileage-building opportunities through SkyMiles partners such as the Delta
SkyMiles(R) Credit Card from American Express, AT&T telecommunication
services, EarthLink(TM) Internet services, participating hotels, car
rental companies, restaurants, floral purchases and financial, mortgage
and realty services. Miles may be redeemed for upgrades, Crown Room Club
memberships and Award Travel to more than 400 worldwide destinations.

Delta Air Lines is proud to celebrate its 75th anniversary in 2004. As the
world’s second largest airline in terms of passengers carried and the
leading U.S. carrier across the Atlantic, Delta offers 7,664 flights each
day to 497 destinations in 84 countries on Delta, Song, Delta Shuttle,
Delta Connection and Delta’s worldwide partners. Delta is a founding
member of SkyTeam, a global airline alliance that provides customers with
extensive worldwide destinations, flights and services. For more
information, please visit


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