Landround to Operate Free Flight Promotion for Timberland

27th Feb 2004

International clothing and footwear brand Timberland, has joined forces with Landround plc, the
UK’s leading travel promotions specialist, to offer UK Timberland customers a free flight to
Europe.From Friday 27 February every customer spending £150 in store will receive a free flight to one of
ten European destinations including Paris, Barcelona or Milan.
The promotion, designed to increase customer spend, is supported by a range of point of sale
material including hanging banners and window stickers and will be further communicated through
a national press and advertising campaign.
The free flight offer is also being incorporated into an incentive programme for Timberland staff.
David Lyne, Chief Executive of Landround plc comments:
“A free flight is always a strong incentive but the additional element of destination choice makes
this a particularly powerful promotion. By offering ten cosmopolitan cities, which are all aligned to
the ethos of the Timberland customer, the promotion includes something for everyone and should
therefore prove to be a huge success”.



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