On May 2 - 4, 2004, the Jamaica Tourist Board (JTB) and the Jamaica Hotel and Tourist Association (JHTA) will sponsor the 15th annual Jamaica Product Exchange (JAPEX) at Half Moon in Montego Bay.
The event offers the ideal forum for leading suppliers of the Jamaica
tourism product to meet with travel wholesalers and tour operators from
Europe and the Americas in a professionally organised business exchange.
Created in 1990, JAPEX has become Jamaica’s premier travel trade event and is supported by every Jamaican organisation interested in the development of the island’s tourism product. Meetings are scheduled in advance through a computerised appointment-matching system, and additionally at the event in on-site scheduling sessions.
The system creates two meeting types:
The perfect-match appointment, bringing together a buyer and a supplier who have each specifically asked to meet the other.
The buyer-requested appointment, based solely on the buyer’s request for a meeting with a supplier of choice.
“Our appointment system is highly productive,” said Donnie Dawson, deputy director of sales, U.S.A., for the JTB. “JAPEX is a dynamic arena for everyone involved in Jamaica’s tourism industry, and generates a high level of activity. This is an excellent opportunity to sell the product and boost arrival figures.”