American Airlines Honored By Business Magazines

20th Feb 2004

  American Airlines has been honored by four leading Hispanic publications
this month—Hispanic, Latin Trade, Hispanic Business and Latina Style.
—Hispanic magazine has again named American and its parent company, AMR
Corp. , to Hispanic’s “Corporate 100” list of companies that provide the
most opportunities for Hispanics. Information is available online at .—Latin Trade magazine readers
again selected American Airlines as the best airline, voted the
AAdvantage(R) program as best in its class, and chose the Sao Paulo
Admirals Club lounge as one of the best VIP clubs in Latin America. The
magazine, with a circulation of 400,000, conducted its annual survey among
its readers who travel primarily on business to Latin America. Award
details are available online at .—Hispanic
Business magazine’s January/February issue features Peter J. Dolara,
American’s senior vice president-Miami, Caribbean and Latin America, as
one of the 2004 Corporate Elite Executives. Dolara is a 40-year AA veteran
and is an important liaison with the Hispanic community for American.
Hispanic Business magazine, with approximately 1 million readers, can be
accessed online at .—Earlier this
month, Latina Style magazine recognized American as the only airline on
its list of the Top 50 Best Companies for Latinas to work for in the
United States. The magazine has a readership of nearly 600,000. Award
details are available online at .

“Being recognized by four top magazines like Hispanic, Latin Trade,
Hispanic Business and Latina Style affirms that our innovative programs,
welcoming service and outstanding executives help maintain American’s
place as the industry leader,” said Debra Hunter Johnson, vice
president-Human Resources. “Winning these four awards is very gratifying,
but really not so surprising. Our employees are the best in the business,
working hard every day to make American the first choice for everyone—
as an airline, as an employer, and as a business partner.”

In its award description, Hispanic magazine specifically cited American’s
award-winning diversified supplier program, which since 1989 has provided
minority- and women-owned businesses with opportunities to become
competitive suppliers of products and services. American was also credited
for having top-ranking Hispanics in senior management and a Hispanic
member on the AMR board of directors.

The publication also cited American’s Latin Employee Resource Group—one
of 14 such employee groups making up the AMR Diversity Advisory Council
(DAC). Now in its 10th year, AMR’s DAC is the oldest and most broadly
inclusive corporate diversity council in the airline industry. Hispanic
also recognized American’s support to such groups as the National Council
of La Raza and the Hispanic Association on Corporate Responsibility. LULAC
and several other fine organizations are also supported by American.

Latin Trade readers recognized the AAdvantage(R) travel rewards program as
best frequent flyer program for Latin American travelers. Through the
AAdvantage program, they benefit from multiple opportunities to earn and
redeem miles on American flights, through American’s codeshare agreements
with other leading airlines, and through American’s global partners in the
oneworld Alliance.


Latin Trade readers also named the Sao Paulo Admirals Club facility as one
of the best VIP lounges in Latin America. They credited American’s
employees for making them feel at home and recognized the club as being
both elegant and relaxing.

American Airlines is the top carrier to Latin America, Mexico and the
Caribbean. The American and American Eagle Latin America/Mexico route
system encompasses 34 destinations in 18 countries. American and regional
carrier American Eagle serve 37 destinations in the Caribbean. American
began service to Mexico some 62 years ago, and for more than 30 years has
been the top airline to Puerto Rico and the Dominican Republic.

A variety of services are available to Spanish-speaking customers flying
American and American Eagle. For customers originating in Latin America or
Mexico, flight schedules and information are available on American’s award
winning Web site,, in Spanish——and
Portuguese— .

American offers hotline phones at key airports that customers can use to
reach American’s Spanish reservations desk to assist them. (American
Airlines Reservations can converse with customers in more than 40
languages.) At selected airports, gate information displays are shown in
both English and Spanish. Multilingual employees can be recognized by
their special nametags that clearly illustrate the languages they can
speak. Boarding announcements in gate areas at many airports are provided
in Spanish.

On board the aircraft, video safety briefings are narrated and subtitled
in both English and Spanish. Customers onboard American flights to Latin
America, Mexico and Spain will find NEXOS, the exclusive bimonthly Spanish
and Portuguese language companion to the American Way in-flight magazine.
In addition, all articles in Latitudes, American Eagle’s in-flight
magazine for Florida and the Caribbean, are presented in both English and

American Airlines is the world’s largest carrier. American, American Eagle
and the AmericanConnection regional carriers serve more than 250 cities in
over 40 countries with nearly 4,200 daily flights. The combined network
fleet numbers more than 1,000 aircraft. American’s award-winning Web site,, provides users with easy access to check and book fares, plus
personalized news, information and travel offers. American Airlines is a
founding member of the oneworld Alliance.


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation