American Offers New AAdvantage Upgrade Benefits

20th Feb 2004

  American Airlines is announcing exciting new changes to the AAdvantage(R)
program. AAdvantage Executive Platinum(R) members may receive unlimited,
complimentary upgrades* when traveling on any purchased published fare. In
addition, AAdvantage members will be able to purchase 500-mile upgrades at
a lower price. “Our customers love upgrades, and these changes are
designed to maximize their opportunities to enjoy the benefits of elite
status membership,” said Dennis Cary, president - AAdvantage Marketing
Programs. Effective March 18, 2004, AAdvantage Executive Platinum members may
request a complimentary upgrade, where available, on all purchased
published fares for travel within and between the United States, Canada,
Mexico, the Caribbean, the Bahamas, Bermuda, and Central America. This new
policy gives American’s highest elite-level members the opportunity to
enjoy a higher class of service when flying on eligible flights at no
additional cost.

AAdvantage Executive Platinum members may request an upgrade for any
eligible segment on American Airlines when they make a reservation.
American will confirm the upgrade request 100 hours prior to departure, if
upgrade seating is available.

Also effective March 18, 2004, American is lowering the price of 500-mile
electronic upgrades. Members who purchase upgrades through or our
AAdvantage Dial-In system can obtain the discounted price of $25 USD per
upgrade. Members purchasing upgrades at the airport or via reservations
will pay $30 USD per upgrade.

“We asked our elite members what they value most, and these changes
reflect their stated preferences for a more rewarding upgrade program,”
said Cary.


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