The first Travel Technology Exhibition on the 3rd and 4th February delivered 2,186 senior commercial and IT management from travel suppliers and intermediaries over the two-day event - 45% more than the 1500 attendees the organisers promised the 76 exhibiting technology suppliers.
‘I am delighted that we were able to exceed exhibitors expectations and deliver them with a very high quality audience’, commented Event Director David Chapple. ‘Data from the visitor ticket showed that visitors were appraising which suppliers were to receive a slice of their £235million worth of technology investment over the next 12 months, 91.4% of the audience either influenced or made the decision when choosing a technology supplier and 47% said they attended the event to find a new technology partner”.
68% of exhibitors at this year’s event have already committed themselves for next year and the organisers expect the show to grow and attract more exhibitors in 2005. “There is no better endorsement of an event than the willingness of current exhibitors to commit to exhibiting 12 months in advance” said Chapple.” With this years success behind us I am confident we can attract a broader cross-section of technology suppliers for visitors to appraise”.
Exhibitors at this year’s event were busy over the entire two days. They met with hundreds of travel IT decision makers and picked up quality leads that they are already turning into real business.
“We have never known a show like it - it was absolutely brilliant. We thought it was the perfect opportunity for us to meet our customers, prospects and colleagues in the industry - the level of attendees was excellent. We have already booked our stand for next year”. Caroline Geraerts, Director of Marketing, Anite Travel Systems.
“The quality of visitors was high calibre and our stand was busy throughout the two days of the show. We picked up some excellent leads and have already booked our stand for next year”. Warren Kinny, Managing Director, Exodus Systems (UK) Ltd
The show generated far more ‘quality’ leads than other travel exhibitions and we expect to gain significant business from our participation. We have already committed to additional stand space for next year”. Loic Robertson, Director of Sales & Marketing, Netizen.
“We believed that a Travel Technology Show was long overdue and were delighted when it was busier than we had expected and the quality of visitors was much higher than we had anticipated. We signed Key Travel at the event and went away with a lot of good leads which we are confident will lead to additional business for TelMe Farebase”. Peter Muller Managing Director TelMe Farebase Limited
Visitors were impressed with the conference programme and attended the show to keep up to date and purchase solutions showcased by exhibitors.
“I travelled from South Africa to attend the show and it had exceeded my expectations. I would definitely be returning to the Travel Technology next year. I benefited immensely from the seminars and the exhibitors”. Naufal Khan, Internet Services, Thompsons Tours
“It was very useful to have so much travel technology under one roof and to see what could benefit Seligo. We are in fact already in talks with one supplier. I was also able to quickly and easily update myself on all of the new products in the marketplace”. Chris Shiels, E-Business Manager,Seligo.
The Travel Technology Show 2005 will take place at Olympia in London on 1st and 2nd of February 2005. The event will again be running alongside the Business Travel Show 1st - 3rd 2005 London Olympia.