www.Usbesthotels.Com Signs Agreement With La Quinta

19th Feb 2004

US Best Hotels
has announced that La Quinta and the Venetian Resort
Hotel & Casino, Las Vegas, Nevada, have joined its rapidly expanding
family of clients. US Best Hotels offers clients a low-cost fixed annual
advertising rate, with a commitment to drive traffic to their clients’
hotel websites through an aggressive online advertising and hotel
distribution strategy. As a result of this strategy, hoteliers would see a
more profitable booking mix, higher revenue per available room (RevPAR),
and substantially lower distribution costs. Travelers can link directly to
the respective hotel through the US Best Hotels’ website, get up-to-date
information on specials and amenities, and book a reservation directly.

“Hoteliers are looking for help in developing effective direct-to-consumer
distribution strategies as critical to protecting their revenues and
inventory,” noted John Collins, US Best Hotels president and CEO. “We
understand the advantages in reducing dependence on online discounters and
intermediaries who often charge premiums above hotel Internet rates. Our
model avoids hotel price and brand erosion, and offers an aggressive
strategy directed toward our clients’ long term economic health.”

US Best Hotels has developed an affordable direct-to-consumer online
distribution strategy. Hotels pay an annual fee per property for one year
of unlimited advertising through the http://www.usbesthotels.com/ website.
Consumers can search for hotels by destination, category or advanced
search to find hotels near their favorite attraction. Travelers can search
through the hotel website with confidence, and book a reservation
directly. Hoteliers do not have to allocate rooms or engage in third-party
transactions, lessening dependence on intermediaries.

“The US Best Hotels distribution model has been well received by our sales
and revenue teams here at the resort,” commented Michael Larragueta,
director of Leisure Sales for The Venetian Resort Hotel & Casino.

“Our objective is to increase direct revenue and improve margins,”
commented Sandy Heilman, vice president of electronic distribution &
marketing for La Quinta Corporation. “US Best Hotels’ business model will
help us to achieve these goals by enabling our hotels to communicate with
more travelers directly about the quality and value we offer.”




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