reported today that room night growth for the European region increased 9.5%, outperforming the worldwide hotel average growth of 6.3% in the fourth quarter of 2003 versus the fourth quarter of 2002.
The average daily rate (ADR) for European hotels in the fourth quarter was $167.75, showing an 11.5% improvement over the same quarter last year.
In a year-end review, the total of European hotel room nights was up 4.7% versus the previous year, outperforming the worldwide average increase of hotel room nights of 3.3%. The region’s 2003 ADR improved 10% over 2002, also outperforming the worldwide average increase of 0.9%. Electronic bookings include room nights booked through the Global Distribution Systems (GDS) and key Internet travel sites.
The results were compiled from TravelCLICK’s comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Worldspan, and Sabre GDSs. TravelCLICK’s data also includes consumer online hotel bookings made through third-party travel Web sites powered by Pegasus Solutions.
“Madrid and Barcelona hotels experienced double digit growth in fourth quarter and for all of 2003, as compared to the same periods last year. The growth was influenced by the economic rebound and number of low-cost air carriers coming into Spain, indicating continued recovery and a solid position for continued growth in 2004,” said Jan Tissera, vice president of international sales for TravelCLICK.
To see table of results click here.