The Barbados Tourism Authority (BTA) last month won the prestigious Best Tourist Board/Destination (UK Office) award at the 2004 Travel Weekly Globe Awards in London.
Barbados took the award on January 14 before an audience of more than 1 500 senior members of the British travel industry at the Grosvenor House Hotel.
It was the first time a Caribbean destination had won the award as the BTA shrugged off strong competition from tourist boards of Australia, Spain, Cyprus, Jersey, Malaysia and Britain.
“This is a very prestigious award and reflects the high standing of the Barbados Tourism Authority in the UK market,” said Petra Roach, the BTA’s vice-president for Europe who accepted the award.
She further said the award was a credit to all BTA staff and all our tourism partners, both in Barbados and in Britain.
The Travel Weekly Globe Awards are the British travel industry’s largest independent poll of the travel trade, with a record 11 827 agents voting in the 2004 awards.
In winning the Best Tourist Board/Destination award the BTA received 31.7 per cent of the vote.