Electronic distribution specialist 4oceans
signed an agreement with luxury hotel group Radisson Edwardian, to provide
its ResConnect distribution service to the group’s London and Heathrow
The deal paves the way for Radisson Edwardian to take advantage of
increasing business from China and Global emerging markets, creating a
strong new revenue stream for the group’s range of upmarket properties.
4oceans’ ResConnect service enables each Radisson Edwardian hotel to market
specific promotional offers, rates and product information to thousands of
agents around the world who operate through the 4oceans platform, including
over 3,000 agents in the fast growing Chinese market.
The number of Chinese outbound tourists and business travellers has
dramatically increased in recent years - topping more than 15.5 million
trips in 2002. As a result, the ability for Chinese travel agents to access
global hotel inventory for their clients is key, with 4oceans now recognised
as the largest electronic distribution channel in China.
Sunil Mehra, General Manager of Business Relationships at Radisson
Edwardian, said: “The agreement with 4oceans paves the way for us to build
business from new growth markets, bringing new revenue streams for our
properties and enhanced awareness for our brand as a leading London hotel
“This is a significant development in our business strategy, underlining the
appeal our properties have to the emerging markets through a combination of
quality, tradition and superb locations, while allowing us to work with
China’s travel agents to create new business opportunities.”
Radisson Edwardian is London’s largest privately owned four and five-star
hotel group, comprising ten hotels, all in key locations - in Central
London, one near Heathrow Airport and another new hotel in Manchester.
Founded in 1977 by Jasminder Singh, the company is also a partner of the
Carlson Group, one of the world’s largest leisure and travel businesses.
Juliette Newth, Hotel Relations Manager at 4oceans, said: “A growing number
of hotel groups are recognising the importance of targeting new, emerging
markets to help ensure their long term success in the changing tourism
“By working with our ResConnect service, each of the Radisson Edwardian
properties will be able to promote rates and offers to thousands of agents
around the world, helping to build awareness for the brand and giving them a
competitive edge in the London hotel market.”