Consumer confidence has returned to holiday bookings as terrorism fears recede, new research conducted by MORI for ABTA (the Association of British Travel Agents) has found.
Over the last two years, ABTA and MORI have tracked consumers’ holiday booking intentions and in January this year, 28 per cent of Brits (who had flown recently) had already booked an overseas holiday for this year, compared to 23 per cent in January 2002. A further 53 per cent said that they intended to go abroad in 2004.
Similarly, far less people - three per cent as opposed to 15 per cent last year and six per cent in 2002 - said that the current threat of terrorism would lead them to delay booking until nearer the time they expected to travel.
“British consumers continued to travel in huge numbers over the last couple of years, but lack of consumer confidence made the trading environment extremely tough,” said Ian Reynolds, ABTA Chief Executive. “Our members are more optimistic about this year and this is borne out by the MORI consumer research.”