IDeaS

has announced the roll-out of IDeaS Revenue Optimization Solution to select lodges in the Travelodge Australia portfolio. Travelodge Hotels Australia will be utilizing IDeaS centralized ASP solution. This solution allows Travelodge Hotels Australia the ability to manage revenue optimization for each Hotel centrally from their headquarters located in Sydney. Travelodge Hotels Australia piloted IDeaS Revenue Optimization Solution at their major Sydney city property and expects to complete the rollout to additional Hotels by April 2004.

“We were extremely pleased with the results from our pilot installation with IDeaS at our Sydney property,” commented Michelle Cowley, Revenue Manager, Travelodge Hotels Australia. “We look forward to favorable benefits from IDeaS at our other Hotels as we continue the rollout.”

“Traditionally, revenue optimization has only been used by four and five star luxury hotels with the means and resources to successfully implement this type of software in their hotel,” remarked Grahame Tate, Managing Direction of IDeaS Asia Pacific. “IDeaS ASP solution provides a highly flexible solution to a wider range of individual hotels and hotel chains that allows them to realize the benefits of revenue optimization in their business environment.”

IDeaS Revenue Optimization will be exhibiting at HOFEX 2004 at the Hong Kong Exhibition and Convention Centre in Hall 1, February 10-13, 2004. Come visit us and see why Travelodge Australia and others have selected IDeaS as their revenue optimization partner.
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