Mandarin Oriental London Named "E-Marketer of the Year"

With electronic distribution of hotel room nights approaching $21 billion in annual worldwide revenues, TravelCLICK and the Hospitality Sales and Marketing Association International (HSMAI) honored excellence in electronic marketing at the HSMAI Travel Awards Gala in New York.
presented the third annual HSMAI/TravelCLICK E-Marketer of the Year award to Mandarin Oriental Hyde Park, London at tonight’s dinner. Mary Ellen Desmond, regional director of sales for Mandarin Oriental, accepted the award. In addition, a hotel brand and three other individual hotel properties, each representing a region of the world, were also recognized as 2003 “E-Marketer of the Year” award winners.

The 2003 E-Marketer Award winners are:
HSMAI/ TravelCLICK E-Marketer of the Year - Mandarin Oriental
, Hyde Park, London
Brand/Chain E-Marketer of the Year - Fairmont Hotels & Resorts
North America E-Marketer of the Year - Radisson Waikiki Prince Kuhio
Latin America E-Marketer of the Year - Crowne Plaza Monterrey Mexico
Asia/Pacific E-Marketer of the Year - Ritz Carlton Millenia Singapore
Europe/Middle East/Africa E-Marketer of the Year - Mandarin Oriental Hyde Park
“All five of the award recipients share the consistent quality we looked for in selecting the HSMAI/ TravelCLICK E-Marketer of the Year: proactive strategies to maximize revenue across all electronic channels,” said Bruce W. Mainzer, senior vice president of marketing, TravelCLICK.

This year’s e-marketer award winners, as in previous years, were selected based on booking performance and superior marketing strategy in electronic channels. Each 2003 e-marketer winner was the highest performer in their category in electronic bookings, either through the GDS or through their own Web site.