Toward Europe Signs Europcar and Worldres

TOWARD Europe, the pioneering organisation created to maximise the commercial success of travel industry companies, announces the signing of Europcar International and WorldRes as members.
The new arrivals have increased TOWARD Europe’s membership to 36 leading travel industry players. 

Europcar and WorldRes will join existing members including Amadeus, Cosmos, Hertz Europe, Eurostar, Starwood and RWA in helping to shape the future of the sector. Both companies are to attend TOWARD Europe’s forthcoming annual conference in Nice (8-9 February).

Europcar, the leading European car rental company and WorldRes, the online hotel reservations network, will also join TOWARD Europe’s Travel Supplier to Tour Operator working group, which is creating a vision for how travel suppliers such as airlines, hotels and car rental companies can distribute their product more efficiently through tour operators.

Rafael Girona, COO at Europcar said:  “Only companies working closely together within the industry will be able to optimise the distribution chain. The work done so far by TOWARD Europe has shown the importance for Europcar to join this group of leading industry players.” 

Helen Lalitte, director marketing & corporate development said: “We have monitored the progress and output of TOWARD Europe over the past few months, and have been impressed by the results.”


Wolfgang Kitza, CEO of WorldRes added: “It is very important for companies such as our own to be involved in this type of initiative; only by working collectively can the travel industry agree a framework for improving distribution.”

Alister Beveridge, TOWARD Europe’s acting-chairman and Group IT director of Cosmos said: “We welcome both WorldRes and Europcar to TOWARD Europe, and believe their registrations highlight the growing importance of our organisation, as it continues to gather momentum across Europe.

“Our conference in Nice at the beginning of February will provide an invaluable meeting platform for TOWARD Europe’s membership, and will help shape our agenda for 2004.”