Caribbean Escapes Cooperative Marketing, the newest concept in marketing luxury travel to the Caribbean, announced the formation of its advisory board at Caribbean Marketplace 2003. The panel of high caliber experts will act to ‘marshal’ the Collection, and provide input and expertise into the program. Additionally, the company announces that more up-market Caribbean resorts have been accepted into the Caribbean Escapes Collection.
“The growth of the Caribbean Escapes Collection has been remarkable,” said Caribbean Escapes Cooperative Marketing, Inc. Principal and Founder Glenn Harris. “The overwhelming support from our select resorts, business partners and of course, our new advisory board members keeps the momentum growing - 2004 will prove to be the year of the Caribbean in the luxury resort travel segment.”The Caribbean Escapes Collection Advisory Board is comprised of industries authorities from various disciplines. By having the professional expertise of key industry experts, the company is dedicated to providing each of its select resorts, destinations, and business partners with the most proactive marketing tactics to keep them ahead of the trends in today’s travel arena.“I’m looking forward to working with other Board members to realise the potential of the Caribbean Escapes Collection, a groundbreaking vehicle that focuses on the outstanding quality to be found in top Caribbean resorts, and uses a mix of old and new media - print, television and the Internet - to market this quality, but also to better inform consumers about the best we have,” said Caribbean Escapes Collection Advisory Board Member Marcella Martinez, president of Marcella Martinez Associates, one of the industry’s most highly respected public relations professionals.Representatives on the committee include ministers and governmental tourism officials. Foremost marketing and sales experts; luxury goods merchants; hoteliers; and golf, spa, and luxury lifestyle authorities round out the Board.“The concept behind this program is really original,” said Elite Island Resorts President & CEO and Caribbean Escapes Collection Advisory Board Member Steven Heydt. “It provides the affluent consumer with the information they need to plan the ultimate Caribbean travel experience.”