Hilton Sales Technology Makes Group Bookings Easier for Planners

15th Jan 2004

Hilton Hotels Corporation
is excited to introduce Group Reservations Identification Program (GRIP) - an innovative software application that works with the Hilton proprietary property management system called OnQ?. The ground-breaking technology allows meeting planners to access an automated cross-reference of group registration lists against hotel rooms reserved in select Hilton properties.
For meeting professionals and convention services, GRIP eliminates the tedious and labor intensive process of manually reviewing lists to identify the source of reservations made for a particular event.

According to Steven Armitage, senior vice president, sales - Hilton Hotels Corporation, “Hilton is committed to working closely with meeting professionals to help them manage the reservation process for their meeting or event.”

The GRIP reports provide detailed summaries of attendee booking activity, which can be accessed anytime after the reservation has begun through a post meeting at no charge to the planner - reducing the time-consuming process from what could have been days with the old manual process, to minutes with the fully automated and integrated GRIP.

Another major benefit of GRIP is the ability to provide accurate historical data that the planner and hotel can capture to assist in making future business decisions.

GRIP has been tested by a large number of groups who have stayed at select Hilton branded convention and resort hotels and has received rave reviews from both meeting professionals and hotel management. Over the next six weeks, the program will be installed at 25 additional Hilton convention and resort locations, including The Waldorf=Astoria®, Hilton Pittsburgh and Hilton Hawaiian Village® Beach Resort & Spa.





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