National Basketball Association legend Magic Johnson will be the keynote speaker at Cal Spa’s first-ever dealer expo Jan. 8-10, 2004. Free to preregistered Cal Spa dealers, the event will be held at the Ontario (Calif.) Convention Center.
According to the company, the 20,000-square-foot exhibit hall will feature more than 600 products by 50 major manufacturers, in addition to the Pomona, Calif.-based spa maker’s own merchandise. Also on tap are sales-oriented seminars and the unveiling of the firm’s Delphi Concept Project, a 10-step retailer program. Activities include dinners with live entertainment and a plant tour. Some lucky dealer will win a 42-foot, flat-screen plasma television in a giveaway, announced by Johnson. To register for the expo, dealers may call (800) 225-7727, ext. 218; or visit www.calspas.com