The Caribbean Alliance for Sustainable Tourism (CAST) is refreshing its image on the web while improving communication with a newly redesigned and updated website, www.cha-cast.com, and with the re-launch of BroadCAST, the organisation’s newsletter.
“Our redesigned website offers a much clearer and better organised lay out. It is meant to act as a one-stop source of information on sustainable tourism issues in the region for hoteliers, travel agents, visitors and all stakeholders alike”, says Deirdre Shurland, Director of CAST.The website features information about the organisation’s structure and services, as well as about affiliate certification programs, such as Green Globe 21, and provides access to the most recent press releases about the organisation’s activities and programs. The CAST bookshelf of publications is listed, with brief descriptions and until January 16th, customers can benefit from a 20% discount on regular publication prices. The website also presents detailed information on the new volunteer and internship programs offered by CAST. In the near future, the website will be available in Spanish and it will feature increased functionalities. The BroadCAST, will be re-launched January 15th, 2004, and will be sent by e-mail to CHA members, as well as posted on the CAST website.
To be included on the mailing list, send an e-mail to [email protected], with “Subscribe BroadCAST” in the subject line. “The newsletter’s main objective is to achieve a higher level of recognition for the countries, cities, hotels and people who are making substantial efforts in the area of sustainable tourism. This is an important part of CAST’s mission and is sure to contribute to an increased awareness among travelers”, said Deirdre Shurland . Consequently, BroadCAST will showcase sustainable Caribbean destinations, green hotels and other industry leaders , highlighting their achieve ments. The BroadCAST will also provide industry news and will feature selected letters submitted by readers.