SideStep today announced a partnership with Aloha Airlines. Through this partnership, SideStep will promote Aloha in a multi-faceted campaign, driving consumers directly to the carrier’s Web site to book their travel.
Aloha will use SideStep’s full range of marketing programs to promote its site, including:
á Targeted advertising - SideStep will feature in-product offers within its search results for the routes Aloha flies
á Enhanced listings - Aloha’s flight results will include compelling bonus messages
á Email marketing - SideStep will deliver Aloha email promotions to nearly a million frequent travelers
á Featured specials - SideStep will highlight Aloha’s “Web only” fares on SideStep TravelDeals (http://traveldeals.sidestep.com), a SideStep companion site that showcases notable travel bargains
“SideStep offers a highly targeted and cost-efficient way for us to engage with customers who have never booked with us before,” said Randy Laser, Vice President of Pricing and Revenue Management for Aloha Airlines. “SideStep drives quality customers straight to our site, enabling us to develop strong, direct ties with these travelers.”
“By forging direct relationships with new customers via SideStep, Aloha gains the opportunity to market to them over time,” said SideStep CEO Brian Barth. “In 2002, 62.3% of the travelers who arrived in Hawaii by air were repeat visitors. Through its campaign with SideStep, Aloha is attracting customers with significant long-term value.”