Wayport Offers Free New York Times Electronic Edition

Wayport
has announced that it will offer free downloads of the full-content
electronic edition of The New York Times to travelers using its service at
partner locations nationwide, through an agreement with NewsStand, Inc. In addition, customers who purchase a subscription to the Electronic Edition
of The New York Times via the network will receive a free $25 Wayport
prepaid connection card. 

Based on extensive customer research, Wayport discovered that business
travelers prefer to receive news and information on the road in the same
familiar format as print editions. “Full-content digital media such as
major newspapers like The New York Times are a great benefit for busy,
time-pressed travelers,” said Dan Lowden, vice president of marketing for
Wayport. “Our partnership with NewsStand will help us provide the content
our customers have told us they want while on the road, bringing more
value to the Wayport service that is available in more than 800 locations
nationwide.”

NewsStand provides processing, delivery, e-commerce
and marketing support for The New York Times and more than 70 other
publications worldwide. Wayport and NewsStand plan to reach Wayport’s
extensive customer base with the Electronic Edition of The New York Times
through Wayport’s Wi-Fi and wired network, which to date has recorded more
than 3 million customer connections.

“In a recent Nielson//NetRatings survey commissioned by NewsStand, we
discovered that approximately 75 percent of NewsStand users chose to
subscribe to digital editions because of the delivery convenience. The
more mobile our society becomes, the more important it is to give
consumers the ability to choose when and where they read their news,” said
Kit Webster, president and chief executive officer of NewsStand, Inc.
“This partnership with Wayport allows us to reach more business travelers
with a user-friendly, interactive digital version of one of the most
highly regarded newspapers in the U.S.”

Wayport customers can download an exact replica of The New York Times
including every article, photograph and advertisement published in the
newspaper. The Electronic Edition can be read offline whenever convenient,
and readers can search for keywords on any subject throughout a single
newspaper and across multiple issues, can zoom in on articles or photos
that are automatically re-sized for easy viewing, and can move through
pages and headlines easily.

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“Wayport and NewsStand have created an exciting opportunity for readers of
The New York Times,” said Scott Heekin-Canedy, senior vice president of
circulation for The Times. “The Electronic Edition expands our delivery
channels and allows us to provide our quality content to travelers in the
medium and format that best suit their needs.”
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