PocketThis, a mobile data services software company focused on making information mobile, actionable and profitable, announced today it is the top winner in the wireless category of the Wall Street Journal Europe Innovation Awards.
PocketThis software allows subscribers to save Web or WAP-based information: pictures, film listings, restaurant reviews, travel confirmation codes or anything else in an operator-branded pocket on their mobile phones. Once its in their pocket, the software dynamically pairs the information with the best services from operators, their partners and Web sites so that subscribers can do more with the information while they’re mobile.

For example, they can share information and pictures with friends, access driving or walking directions, book a restaurant or read a review, or sign up for alerts about travel delays, among many options. Because the services are presented when they’re needed, they tend to get significant use. On average, subscribers take more than six actions on information they have pocketed. Much of that traffic is generated when they share content with friends.

Over 130 applications were submitted for this year?s award, which honour individuals, companies and organisations that have developed new ideas, products, methods or technologies that improve quality of life or enhance productivity. To select winners, an independent panel of judges examines both the novelty of an innovation as well as its expected impact on the wireless industry.

Nancy Benovich Gilby, a founder and CEO of PocketThis, said the company is very proud and honoured to have won this prestigious award. “We’ve developed our products with a simple goal in mind: to help people easily accomplish a task while mobile. With nearly 500,000 users in Europe and agreements with operators to deliver our software to 50 million more, we know we’ve got an innovation that really works. It’s most evident, however, in the great partnership we have with our customers, Orange and O2. These operators have heavily integrated PocketThis into O2 Active and Orange World mobile portals to produce fabulous showcase deployments.”

PocketThis has signed significant license agreements with Orange and O2 and has amassed a content partner network that includes more than 350 of Europe’s top Web sites and companies. PocketThis Send to mobile software, integrated on sites in less than a day, helps users save, share and act on Web-based information from their mobiles. Content partners include Lastminute.com, AutoTrader, Avis, bmi, Alitalia, and NCP, which operates 600 car parks across the UK, including ten at the country’s busiest airports. NCP customers can now save confirmation details on their mobiles, helping reduce NCP’s service costs and improve its customer service.
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