Wificom Technologies has announced the launch
of a Middle East sales office based in Dubai Internet City (DIC). Wificom
Middle East FZ-LLC will focus on the rapidly expanding markets in the Middle
East, Levant and North Africa with an experienced, fully dedicated senior
staff.
Wificom’s other offices in Helsinki and the technopole of Sophia Antipolis,
France, jointly cover the European and Asian markets with a strong partner
network that will grow along with the addition of the Dubai office. The
Wificom Middle East team has for months been laying the groundwork for
operations. Now, following formal incorporation, the team is accelerating
its work with major regional operators and integrators.

“I am proud we can make official the new sales office in Dubai Internet
City,” said Mohammed Bouhelal, COO of Wificom Middle East. “We are right now
in the process of closing the first major deals in the region.”

“We have spent considerable time in finding the right staff and partners,”
Bouhelal continued, “and I am confident we have the right profile to build a
successful business utilising contacts from our 20-plus years of experience
focusing on carrier relationships and billing, SIM card developments and the
satellite business.”

Mr. Mikko Riepula, CEO of Wificom Technologies said “I am particularly
pleased that we have managed to conclude this establishment of the office
practically at the same time with winning the first client deals in the
region and that I can see the team also rapidly building their technical
support capability, which often becomes the bottleneck with lighter partner
arrangements. With Wificom Middle East we can offer our clients true
proximity and physical presence as Dubai is the hub in the region.”

Wificom’s SAB Server, the advanced all-in-one solution for rollout and
management of hotspot services, is being pilot tested by several companies
in the region. SAB Server, with its full-fledged roaming and rating engine
joined with flexible pricing options and open APIs, has a proven track
record of delivering all the features needed to offer wireless services-in
one single system.

The announcement of the Wificom Middle East unit was hailed by Finnish
representatives as an important economic development step that is part of a
larger trend.

“I’m glad to see Finnish software companies embarking in the UAE behind
Nokia and others,” said Risto Rekola, Finland’s Ambassador to the United
Arab Emirates. “DIC no doubt provides the right platform for a software
company like Wificom to develop their business in the whole of the Middle
East.”

“It seems that with the local partners Wificom has found the right kind of
market knowledge to complement its strong product tested on the European
market,” he added. “With the local appreciation for Finland’s wireless
expertise it’s no coincidence that the UAE and Dubai in particular has
become the fourth most important non-European importer and distribution
centre for Finnish products. I wish Wificom all the success and expect them
to be further strengthening this position of ours.”
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