Brochure Breakthrough Launched by Discover Travel & Tours

Discover Travel & Tours International has won a prestigious award for a breakthrough which it believes could save tour operators millions of pounds.
The company has scooped the Business Technology Innovation of the Year award at the annual CNET UK event for a new XML-based interface which enables brochure pages to be sent seamlessly to printers.

Discover Travel & Tours’ breakthrough means the company will no longer need to send CDs of product information and pictures - which need reformatting by printers - so radically reducing the time and money spent on brochure production - one of the industry’s major overheads.

The Worcester-based company now believes its breakthrough - one of many XML innovations sweeping through the industry - could form the basis for a new industry standard for electronic delivery of brochure content.

CNET UK’s award, which recognises companies who use technology to solve a business problem and deliver a swift return on investment, was presented to information systems manager, Peter Barnsley at a ceremony in London.

Andrew Grieve, director, Discover Travel and Tours commented: “We are delighted to have won this prestigious accolade. We believe our innovation cold spell the beginnings of a radical new way of working in the industry. This solution will deliver massive cost savings and will increase tour operators’ productivity.


“Discover Travel & Tours is re-inventing its business processes to simplify operations through the intelligent use of technology. We will continue to pioneer breakthrough solutions to allow our company to operate as productively as possible in today’s competitive environment.”