Shepard Systems Launches Clarity

17th Oct 2003

Shepherd Systems has announced that it has launched Clarity, a marketing intelligence system utilising MIDT (Market Information Data Transfer) data to provide regional or small airline carriers, who have more limited market information requirements than those of major carriers have, with concise, strategic and cost-effective market intelligence.MIDT booking data is a comprehensive, timely and competitive data source for airlines, which helps them better understand market dynamics and assist them with critical network and sales planning decisions.

Clarity minimises expenses for airlines by providing a more cost effective method to access essential MIDT data. Shepherd has further enhanced the offering by streamlining MIDT data from the major Global Distribution Systems. Clarity is available via the Internet and accessed anytime, anywhere resulting in significant cost- and time-saving, as no additional hardware or implementation costs are necessary.



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