Senior executives from Spain’s leading tourism companies are now confirmed to speak at the e-Tourism Europe 2003 Conference, taking place on 16-17 October in Majorca.EyeforTravel has teamed up with Exceltur, an organsation established to promote tourism in Spain, to add a truly Spanish feel to this European forum. On October 16th, Jose Luis Zoreda, CEO of Exceltur will make a keynote presentation outlining the opportunities e-tourism has opened up for the Spanish tourism industry.
Day 2 of the event will see Spain’s leading travel companies discuss the benefits of adopting an e-tourism strategy. Speakers for this session include:
Félix Garc’a Viejobueno, Director Client Relations,Iberia L.A.E.
Ignacio Martos, CEO, Rumbo.
Joan Vila, Consejero Delegado de Barceló Destinations Services-Hotelbeds.
David Wright, Director of solmelia.com, Sol-Meliá Group.
Later in the day, Spanish DMOs (Destination Marketing Organisations) will take the stage to debate how to take full advantage of online marketing opportunities. This session will be moderated by Jose Luis Zoreda and features speakers from some of Spain’s most innovative tourist boards, including:
Pere Durán, CEO, Barcelona Tourist Board.
Eduardo Gamero, Head of Promotions, Baleric Islands Tourist Board.
Ferm’n Lozano Egea, Director of Marketing, Segitur S.A. . (responsible for Spain’s official portal: spain.info)
Manuel Mac’as Moreno, Director del çrea Oficina Telemática. Consejer’a de Turismo y Deporte. Department of Andaluc’a Tourist Board.
Additional topics to be discussed at the event include multi-channel distribution strategies, the changing role of the tour operators, the commercialisation of destination portals, m-tourism, content that sells and XML and web services technologies.