Recent hotel industry surveys show that one of the top concerns of hotel operators today is rate erosion or decrease of their average daily rate (ADR).
Hotels are looking for solutions to help manage ADR in the face of lower cost Internet-based travel sites. The industry is expanding beyond traditional tools of revenue management to proactively control electronic distribution, not respond to it. Case in point, the Circa39 in Miami has selected PS Hospitality to develop and implement its e-distribution and Internet channel strategy with a focus on sustaining ADR and growing occupancy.
Circa39, a newly renovated beachfront hotel in Miami’s popular South Beach area, selected PS Hospitality? for its expertise in hotel channel marketing. PS Hospitality? is implementing its Driving Revenue ProgramSM, a series of integrated hotel sales and marketing programs and processes including GDS reservations, Internet distribution and search engine optimization services to increase hotel cross-channel revenues.
PS Hospitality developed a customized program for Circa39 designed to increase the hotel’s presence in the global distribution systems, Internet distribution sites (IDSs) and travel portals, and search engine such as Google, Yahoo, AlltheWeb, MSN and AltaVista. By using these strategic channels more effectively together with creative electronic marketing strategies, Circa39 will be positioned to increase overall occupancy, maintain average daily rate (ADR), and grow overall hotel revenues.
PS Hospitality? provides integrated sales and marketing plans designed to boost revenue through all booking channels. They work with hotels to create effective, short-term sales recovery plans to regain market share or develop long-term sales and marketing plans with proven tactics for all revenue areas including corporate, leisure, and transient business.