Launches New Marketing Campaign

9th Oct 2003
, the leading travel and leisure web-site, has launched a brand led marketing campaign that sees take ownership of the weekend with a “keep weekends sacred” focus.
The campaign plays on the struggle to achieve a better work/life balance and encourages the public to make the most of the two days that matter through a range of inspirational products at great prices available onsite.

Online activity is extensive with a number of key partnerships in place including an AOL weekend exclusive, a prominent feature on the travel homepage of and a special page on Tiscali highlighting products from the promotion. has also secured a presence on the BT Broadband landing page which goes live this week, and has a branding campaign running with Yahoo featuring a homepage brand panel, travel tear in the travel section and creative in Yahoo mail.

The integrated campaign also includes a PR drive, radio adverts featuring Smack the Pony’s Doon Mackichan, as well as outdoor and ambient advertising which reflect the cutting-edge inspiration and wit that has always identified the brand personality.

Vijay Solanki, UK Marketing Director of comments: “We know our customers use to plan their weekends.  This new campaign celebrates the weekend with true inspiration and irreverence.”


He adds: In addition to the adventurous executions from Quiet Storm, we are making full use of different media types including mobile, on-line viral and are building marketing partnerships like AOL.”



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