Visual One awarded Beales Hotels Contract

Beales Hotels are a well established privately owned UK Company, founded in 1769, run by Andrew Beale the eighth generation of the family. Beales Hotels consists of three hotels with conference facilities operating on the edge of North London (West Lodge Park), Hertfordshire (Hatfield Beales Hotel) and Buckinghamshire (Buckingham Beales Hotel).

West Lodge Park is a four star country house hotel set in 35 acres of exceptional grounds including an arboretum. West Lodge Park is the highest rated four-star hotel in Herfordshire and North London. The 59 individually decorated bedrooms combine comfort with elegance.

West Lodge Park is steeped in history as can be seen from the following historical extract:

The Enfield Chase, an area of 8,000 acres stretching from Barnet to Edmonton, was enclosed in 1136 by Geoffrey de Mandeville, and stocked with fallow deer. In 1419 it was divided for administrative purposes into three parts, and it is believed that the three lodges, East, South and West Lodge, were originally built about this time. The lodges provided residences for the bailiffs whose duty was to protect the Chase from local people poaching the deer and cutting down the trees for firewood.

The Chase passed to the Crown in 1421 after Mary de Bohun had married King Henry IV, and remained part of the Duchy of Lancaster for five centuries. In Tudor and Stuart times it was used for hunting deer and sometimes wild boar. King Henry VIII, who loved hunting, once stayed for a week at West Lodge with his Queen, Catherine of Aragon, and the keepers who were accused of cutting down too many trees explained that large fires had been lit to keep warm the company of noblemen and gentlemen waiting for the king to return from his hunting.


Buckingham Beales Hotel is a comfortable hotel with 70 en-suite bedrooms, 5 conference suites, 7 purpose built syndicate rooms, restaurant with carvery, table d’hote menu, bar, lounge and leisure club with swimming pool, Jacuzzi, gym, sauna, steam room, solarium, and car park.

Hatfield Beales Hotel is scheduled for opening in August 2004 after major re-furbishment to the existing hotel. The new hotel will consist of 53 Double / Twin Bedrooms, 6 new Conference & Banqueting Rooms, Restaurant, Bar and two Lounge areas.

Andrew Beale, Managing Director of Beales Hotels said, “Our existing systems are somewhat outdated and we need to take advantage of the latest technologies to improve our business and our service to our customers. The Visual One product has impressed me, and I have known the people running the company for 15 years. Our business is about customer service and the relationship with our technology supplier is vital for our future”.

Mike Gadbury, Managing Director of Visual One commented, “It is gratifying to know that our service culture is acknowledged and together with our integrated product is the reason why we are continuing to capture significant orders. I am delighted to have Andrew Beale as a client again”.